SUPER BOWL XXXIII, MIAMI, FL / PRO BONO PROJECT

CHALLENGE:
Conceptualize and design the media booth at the media center located in the Hyatt Regency Miami for the South Florida Super Bowl Host Committee.

Showcase South Florida to the 3,500 local, national and international media that were expected.

Generate positive news coverage about the City of Miami and South Florida.

APPROACH:
Researched and secured proposals from local vendors to conceptualize and design the South Florida media booth.

Worked in conjunction with the South Florida Super Bowl Host Committee to formulate positive story ideas to "sell" Miami and South Florida.

Assisted in the creation of special events for Super Bowl XXXIII.

Secured collateral materials for the media booth including South Florida "glossy" publications to showcase the area.

Assisted in conceptualizing a media partnership program to match "out-of-town" media with local community leaders and media.

RESULTS:
Finalized the media booth design. 

Feedback from national and international journalists indicated appreciation and gratitude for the hospitality efforts of local officials.

CONTACT US

6161 Blue Lagoon Drive, Suite 270, Miami, FL 33126
Telephone: 305-261-6222
Toll-free: 1-877-261-6222
Fax: 305-262-9977

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