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LEGAL & PROFESSIONAL SERVICES - Click on a Case Study > INCREASE MEDIA AWARENESS OF BAKER & MCKENZIE IN LOCAL MARKET

INCREASE MEDIA AWARENESS OF BAKER & MCKENZIE IN LOCAL MARKET

CHALLENGE:
Secure broad and ongoing positive media exposure for global law firm Baker & McKenzie in the local market.

Establish the firm as a source of news and information for Florida media by localizing and building on its global reach and worldwide reputation.

Increase Baker & McKenzie’s media influence in a market saturated by competing firms with aggressive media relations.

APPROACH:
Educated the media on the firm with direct contact and face-to-face meetings with attorneys. Distributed press releases, introducing and informing the media of the firm’s various law specialties, partners and associates.

Identified media opportunities with ongoing or upcoming cases, as well as industry trends. Worked closely with the media to position partners and associates as expert sources in relative pieces. Quick response to late-breaking news topics by securing interviews of partners and associates as sources for news coverage.

Placement of Baker & McKenzie news in targeted publications with professional announcements, judgments, verdicts, and stories on individual law specialties.

RESULTS:
Successfully secured positive stories on the firm, its partners, and associates in numerous publications, including The Miami Herald, Daily Business Review, Miami Today and South Florida Business Journal.

Established Baker & McKenzie’s partners and associates as experts in a variety of legal practice areas and generated awareness and regard for the firm in the local market with continued media exposure and coverage.

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