URS AND MIAMI-DADE COUNTY PUBLIC SCHOOLS PROMOTE TRAINING AND HOST COMMUNITY JOB FAIRS

CHALLENGE:
EvClay was hired by URS Corp. [NYSE: URS], a global engineering design firm, to create awareness of programs available through Miami-Dade County Public Schools (M-DCPS), offering skilled-trades and construction classes as well as training and certification to community residents.

To work with the Community Workforce Development Program, a $3.7 billion program to renovate existing schools and build new schools utilizing community residents.

The program was threefold in addressing the local skilled-trade labor shortage, the rebuilding of community schools, and the improving of local residents’ overall skills to provide better opportunities for the future.

APPROACH:
As part of the Community Workforce Development Program, M-DCPS hosted two job fairs. EvClay promoted these through press releases in English and Spanish, scripting radio commercials and print ads, using direct-mail pieces, and placement in interactive media. 

EvClay also acted as the liaison between Miami-Dade County Public Schools and the public by meeting with high-profile community officials, churches, and businesses to create awareness and promote the events within the community.

RESULTS:
Between the two job fairs, nearly 800 community residents attended and had the opportunity to fill out applications for training programs. Exhibitors at the job fairs included vendors, suppliers and contractors who conducted interviews and hired qualified candidates on the spot. 

EvClay secured placements in The Miami Herald’s Business section, The Miami Herald’s Neighbors section and The Miami Times. It was also listed in community calendars throughout local media outlets.

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