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Agustina Goldbaum

Senior Account Manager & Digital Marketing Manager

Agustina Goldbaum manages client and media relations, marketing and social media for banking, food & beverage, retail and nonprofit clients at EvClay PR. With a focus on authentic communications and community engagement, she oversees campaigns that have achieved viral success for clients such as Mendez Fuel and has earned national recognition for nonprofit organizations such as the Glioblastoma Research Organization. Agustina has also helped boost regional awareness for events, including UBS’ Art Basel activations and Miami Bridge Youth & Family Services fundraisers for youth housing instability. Beginning as an intern herself in 2016, Agustina now oversees the firm’s PR internship program.

 

Born and raised in Buenos Aires, Argentina, Agustina is fluent in English and Spanish. She enjoys giving back to the PR profession and currently serves as treasurer of the Public Relations Society of America's Miami Chapter, having the largest endowment of any PRSA chapter. She has co-chaired its annual endowment luncheon committee for the last three years where the event presents scholarships to deserving communications students attending Florida International University, Florida Memorial University, Miami Dade College and the University of Miami.

 

Agustina earned a bachelor's degree in psychology and communications from the University of Florida and a graduate certification in marketing management and digital strategy from the Harvard Extension School. She resides in Miami and is actively training for her next marathon.

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