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Super Bowl XXXIII, Miami, FL - Pro Bono Project of Everett Clay Associates
Challenge:
• Conceptualize and design the media booth at the media center located in the Hyatt Regency Miami for the South Florida Super Bowl Host Committee.
• Showcase South Florida to the 3,500 local, national and international media expected.
• Generate positive news coverage about the City of Miami and South Florida.
Approach:
• Researched and secured proposals from local vendors to conceptualize and design the South Florida media booth.
• Worked in conjunction with the South Florida Super Bowl Host Committee to formulate positive story ideas to "sell" Miami and South Florida.
• Assisted in the creation of special events in conjunction with Super Bowl XXXIII.
• Secured collateral materials for the media booth including South Florida "glossy" publications to showcase the area.
• Assisted in conceptualizing a media partnership program to match "out-of-town" media with local community leaders and media.
Results:
• Finalized the media booth design.
• Feedback from national and international journalists indicated appreciation and gratitude for the hospitality efforts of local officials.
Challenge:
• Conceptualize and design the media booth at the media center located in the Hyatt Regency Miami for the South Florida Super Bowl Host Committee.
• Showcase South Florida to the 3,500 local, national and international media expected.
• Generate positive news coverage about the City of Miami and South Florida.
Approach:
• Researched and secured proposals from local vendors to conceptualize and design the South Florida media booth.
• Worked in conjunction with the South Florida Super Bowl Host Committee to formulate positive story ideas to "sell" Miami and South Florida.
• Assisted in the creation of special events in conjunction with Super Bowl XXXIII.
• Secured collateral materials for the media booth including South Florida "glossy" publications to showcase the area.
• Assisted in conceptualizing a media partnership program to match "out-of-town" media with local community leaders and media.
Results:
• Finalized the media booth design.
• Feedback from national and international journalists indicated appreciation and gratitude for the hospitality efforts of local officials.
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