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Secure Media Coverage for The Home Depot in Florida for its Community Outreach Partnership with KaBOOM!
Challenge:
• Increase awareness of The Home Depot as a leader in social responsibility. Highlight its long commitment to volunteerism in Florida by focusing on its involvement in various community programs, especially KaBOOM!, a national non-profit organization that envisions a safe and fun place for children to play by building new playgrounds or renovating existing play spaces in one day.
• Seek media awareness and coverage for The Home Depot for its active role in providing the building materials and labor for construction of playgrounds with KaBOOM!
• Create awareness and a reputation for The Home Depot as a company that is concerned about the community in which it has established a presence. In addition, highlight the knowledgeable, hardworking and caring attributes of Team Depot, a store associates volunteer program where employees volunteer in the building of playgrounds for needy neighborhoods.
Approach:
• Work closely with the organizers of KaBOOM! and The Home Depot store and Team Depot volunteers involved in each KaBOOM! project to produce press releases and media alerts along with key details of the need the community has for a particular play space.
• Pitch media, particularly community newspapers and local TV stations, on each KaBOOM! project, emphasizing the labor and time involved in building these playgrounds in one day.
Results:
• Secured exceptional media results in various Florida markets with stories in local newspapers, in which the majority carried a photo of Team Depot volunteers building a playground for a needy neighborhood-providing a priceless picture of The Home Depot's community outreach.
• Established The Home Depot as a community partner, not only in the eyes of the community, but with the media as well. As a result, Home Depot stores across Florida were enthusiastically approached by community organizations for assistance with their projects.
Challenge:
• Increase awareness of The Home Depot as a leader in social responsibility. Highlight its long commitment to volunteerism in Florida by focusing on its involvement in various community programs, especially KaBOOM!, a national non-profit organization that envisions a safe and fun place for children to play by building new playgrounds or renovating existing play spaces in one day.
• Seek media awareness and coverage for The Home Depot for its active role in providing the building materials and labor for construction of playgrounds with KaBOOM!
• Create awareness and a reputation for The Home Depot as a company that is concerned about the community in which it has established a presence. In addition, highlight the knowledgeable, hardworking and caring attributes of Team Depot, a store associates volunteer program where employees volunteer in the building of playgrounds for needy neighborhoods.
Approach:
• Work closely with the organizers of KaBOOM! and The Home Depot store and Team Depot volunteers involved in each KaBOOM! project to produce press releases and media alerts along with key details of the need the community has for a particular play space.
• Pitch media, particularly community newspapers and local TV stations, on each KaBOOM! project, emphasizing the labor and time involved in building these playgrounds in one day.
Results:
• Secured exceptional media results in various Florida markets with stories in local newspapers, in which the majority carried a photo of Team Depot volunteers building a playground for a needy neighborhood-providing a priceless picture of The Home Depot's community outreach.
• Established The Home Depot as a community partner, not only in the eyes of the community, but with the media as well. As a result, Home Depot stores across Florida were enthusiastically approached by community organizations for assistance with their projects.
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