SECURE REGULAR TELEVISION NEWS SEGMENT FOR HOME DEPOT IN FLORIDA
CHALLENGE:
Create and secure a weekly TV spot for a Home Depot representative to feature home improvement projects and products on a regularly scheduled news program in the Florida market, including the Hispanic market.
Establish Home Depot as the retail store of choice for home improvement projects with high-quality and affordable products and helpful employees.
Drive sales.
APPROACH:
Secured interest from target markets for a television spot for a home improvement segment, courtesy of The Home Depot, and converted that segment into a weekly spot.
Interviewed and selected Home Depot associates to audition for the regular television spot.
RESULTS:
Secured a weekly segment for The Home Depot on the highest-rated Hispanic morning show in Miami. Segments also broadcast nationally (LA, Chicago, New York, Orlando) and internationally (Latin America, Puerto Rico, Dominican Republic).
Secured a biweekly television spot for The Home Depot on a popular Orlando morning show and a bimonthly segment on a highly rated Tampa morning show.
THE HOME DEPOT "HURRICANE EXPO" IN MIAMI, FL: JUNE 1ST EVENT KICKS OFF HURRICANE SEASON
CHALLENGE:
Provide media support for The Home Depot’s "Hurricane Expo," a community event designed to help residents prepare early for hurricane season.
Foster a positive image for Home Depot stores locally and nationally, including the Hispanic market.
Promote The Home Depot as a good corporate citizen through its involvement with disaster preparation and relief.
Generate public awareness of hurricane season.
APPROACH:
Drafted press materials and contacted media in advance of June 1st to promote the event and The Home Depot’s involvement.
Secured interest for the event by tying in the anniversary of Hurricane Andrew - the 1992 storm that ravished South Florida - including a Home Depot store in Cutler Ridge that was destroyed. The “Hurricane Expo” planned at the site of the rebuilt store.
Coordinated media interviews at the event with store managers and public relations manager of The Home Depot’s southern division.
RESULTS:
Secured extensive positive media coverage locally and nationally for The Home Depot, the “Hurricane Expo,” and hurricane season.
Successful community turnout and interest in early hurricane preparedness.
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Telephone: 305-261-6222
Toll-free: 1-877-261-6222
Fax: 305-262-9977
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