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Republic National Bank's Rumor Crisis, IPO and Headquarters Opening
Challenge:
• To implement crisis communications strategies and corporate image management while the company faced a possible merger and an Initial Public Offering.
• To secure media coverage for the opening of the bank's new corporate offices.
• To foster a positive corporate atmosphere and encourage employee retention during a period of uncertainty.
Approach:
• ECA implemented various strategies to help create a company atmosphere where employees were secure in feeling it was 'business as usual' despite the many changes taking place within the bank.
• A 'town meeting' was arranged where employees could voice their concerns and opinions to company executives. ECA also installed a rumor control hotline to help ensure that employees were kept abreast of company news.
• ECA worked closely with the internal human resources department to send out frequent communiqués in conjunction with employees' biweekly salary payments.
• ECA coordinated a "Picnic in the Park" for the launch of Republic Bank's new headquarters. The firm handled all communications aspects from press materials to drafting the timeline and script for the ribbon-cutting ceremony to coordinating a proclamation from the mayor in close coordination with the City of Coral Gables.
Results:
• Florida Trend article on Republic National Bank with company president, Oscar Bustillo on the cover.
• Numerous print media hits in local Spanish and English publications, including, The Miami Herald, El Nuevo Herald, Miami Business, World City Business, Daily Business Review, Diario Las Americas, Coral Gables Gazette, along with placement in Miami's local Spanish weeklies.
Challenge:
• To implement crisis communications strategies and corporate image management while the company faced a possible merger and an Initial Public Offering.
• To secure media coverage for the opening of the bank's new corporate offices.
• To foster a positive corporate atmosphere and encourage employee retention during a period of uncertainty.
Approach:
• ECA implemented various strategies to help create a company atmosphere where employees were secure in feeling it was 'business as usual' despite the many changes taking place within the bank.
• A 'town meeting' was arranged where employees could voice their concerns and opinions to company executives. ECA also installed a rumor control hotline to help ensure that employees were kept abreast of company news.
• ECA worked closely with the internal human resources department to send out frequent communiqués in conjunction with employees' biweekly salary payments.
• ECA coordinated a "Picnic in the Park" for the launch of Republic Bank's new headquarters. The firm handled all communications aspects from press materials to drafting the timeline and script for the ribbon-cutting ceremony to coordinating a proclamation from the mayor in close coordination with the City of Coral Gables.
Results:
• Florida Trend article on Republic National Bank with company president, Oscar Bustillo on the cover.
• Numerous print media hits in local Spanish and English publications, including, The Miami Herald, El Nuevo Herald, Miami Business, World City Business, Daily Business Review, Diario Las Americas, Coral Gables Gazette, along with placement in Miami's local Spanish weeklies.
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