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Red Bull Flugtag Miami Targets the Hispanic Media
Challenge:
• Red Bull Flugtag is an entertaining and unique event that has taken place worldwide since 1991 in which participants design and build handmade, human-powered flying machines. For Red Bull Flugtag Miami, 28 teams endeavored to launch their crafts off the end of a 24-foot ramp located at South Beach.
• Global PR firm Manning Salvage & Lee enlisted the help of ECA, its Miami affiliate, to promote this event to Hispanic media in the U.S.
Approach:
• ECA pitched the local South Florida Hispanic media as well as national Spanish-language television programming. Strategy included writing pre and post press releases, and disseminating media alerts on the day of the event.
• ECA also coordinated pre-interviews which allowed the media to get a firsthand look before the actual event began, helping to spread the word to the community, leading to a larger attendance.
Results:
• With more than 35,000 spectators in attendance, Red Bull Flugtag Miami was a successful event.
• ECA secured live broadcast from the top Spanish-language national networks, including Univision's morning show "Despierta America," Mun2, the Latin youth network, and CNN en Español. In addition to live broadcasts from the event, ECA was able to secure post-coverage in Spanish-language local news broadcasts, including Univision Channel 23, Telemundo Channel 51 and WJAN Channel 41.
• For print, ECA achieved coverage in local South Florida newspapers, including El Nuevo Herald, Los Tiempos, and Community Newspapers. On the Web, ECA placed the story on HispanicBusiness.com, LatinaStyle.com, Yahoo! en Español, NCLatino.com, and HispaniaNet.com.
Challenge:
• Red Bull Flugtag is an entertaining and unique event that has taken place worldwide since 1991 in which participants design and build handmade, human-powered flying machines. For Red Bull Flugtag Miami, 28 teams endeavored to launch their crafts off the end of a 24-foot ramp located at South Beach.
• Global PR firm Manning Salvage & Lee enlisted the help of ECA, its Miami affiliate, to promote this event to Hispanic media in the U.S.
Approach:
• ECA pitched the local South Florida Hispanic media as well as national Spanish-language television programming. Strategy included writing pre and post press releases, and disseminating media alerts on the day of the event.
• ECA also coordinated pre-interviews which allowed the media to get a firsthand look before the actual event began, helping to spread the word to the community, leading to a larger attendance.
Results:
• With more than 35,000 spectators in attendance, Red Bull Flugtag Miami was a successful event.
• ECA secured live broadcast from the top Spanish-language national networks, including Univision's morning show "Despierta America," Mun2, the Latin youth network, and CNN en Español. In addition to live broadcasts from the event, ECA was able to secure post-coverage in Spanish-language local news broadcasts, including Univision Channel 23, Telemundo Channel 51 and WJAN Channel 41.
• For print, ECA achieved coverage in local South Florida newspapers, including El Nuevo Herald, Los Tiempos, and Community Newspapers. On the Web, ECA placed the story on HispanicBusiness.com, LatinaStyle.com, Yahoo! en Español, NCLatino.com, and HispaniaNet.com.
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