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Miami Lighthouse for the Blind and Visually Impaired Struggles to be Seen and Heard
Challenge:
• For more than 75 years, Miami Lighthouse for the Blind and Visually Impaired, Inc. has served as a beacon for those blind or severely visually impaired. The Lighthouse works to give its clients hope and confidence to continue living independent lives through their vision rehabilitation.
• As part of their 75th anniversary celebration, Lighthouse teamed up with music and recording industry pioneer Henry Stone to compile a collection of songs featuring music composed, performed and produced by blind artists. To promote the album, Lighthouse wanted to hold a CD-release party to honor the blind musicians, producers and clients who worked tirelessly to make this dream a reality.
• As a small, local non-profit, with a mostly volunteer staff, Lighthouse had limited resources for planning events. They also lacked a relationship with the South Florida media.
Approach:
• ECA, with many decades of community involvement experience and work with non-profits as well as strong media ties, approached the event in the same way and with equal time as it would for any client. The firm drafted and distributed a press release in English and Spanish for the CD-release party and heavily pitched local print and broadcast media.
Results:
• Lighthouse received an overwhelming media response to the CD-release party. Spanish media clips included: Diario Las Americas and El Nuevo Herald, Miami's two main daily Spanish publications. The Miami Herald covered the event and wrote a cover feature story with pictures for its Metro section. The Herald also reviewed the CD and placed the event in its calendar section.
• The story also received placement in other local publications such as: Coral Gables Living, Miami Monthly, and Miami New Times. Online coverage was also achieved on WSVN's Web site, The Ledger Online, Bradenton Herald Online, Belleview News Democrat Online, The Pueblo Chieftain Online, FortWayne.com, and Gainesville.com.
Challenge:
• For more than 75 years, Miami Lighthouse for the Blind and Visually Impaired, Inc. has served as a beacon for those blind or severely visually impaired. The Lighthouse works to give its clients hope and confidence to continue living independent lives through their vision rehabilitation.
• As part of their 75th anniversary celebration, Lighthouse teamed up with music and recording industry pioneer Henry Stone to compile a collection of songs featuring music composed, performed and produced by blind artists. To promote the album, Lighthouse wanted to hold a CD-release party to honor the blind musicians, producers and clients who worked tirelessly to make this dream a reality.
• As a small, local non-profit, with a mostly volunteer staff, Lighthouse had limited resources for planning events. They also lacked a relationship with the South Florida media.
Approach:
• ECA, with many decades of community involvement experience and work with non-profits as well as strong media ties, approached the event in the same way and with equal time as it would for any client. The firm drafted and distributed a press release in English and Spanish for the CD-release party and heavily pitched local print and broadcast media.
Results:
• Lighthouse received an overwhelming media response to the CD-release party. Spanish media clips included: Diario Las Americas and El Nuevo Herald, Miami's two main daily Spanish publications. The Miami Herald covered the event and wrote a cover feature story with pictures for its Metro section. The Herald also reviewed the CD and placed the event in its calendar section.
• The story also received placement in other local publications such as: Coral Gables Living, Miami Monthly, and Miami New Times. Online coverage was also achieved on WSVN's Web site, The Ledger Online, Bradenton Herald Online, Belleview News Democrat Online, The Pueblo Chieftain Online, FortWayne.com, and Gainesville.com.
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