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Secure Regular Television News Segment for Home Depot in Florida
Challenge:
• Create and secure a weekly spot for The Home Depot representative to demonstrate home improvement projects and products on a regular scheduled news program in the Florida market, including the Hispanic market.
• Establish The Home Depot as the retail store of choice for home improvement projects, where the employees are helpful and the products are both high quality and affordable for all homeowners.
• Drive sales.
Approach:
• Secured interest from target markets for a television spot for a home improvement segment, courtesy of The Home Depot, and converted that segment into a weekly spot.
• Carefully interviewed and personally selected The Home Depot associates to audition for a regular television spot, taking note of appearance, knowledge and charisma of the personality to portray a positive image of the store, employees and products.
Results:
• Secured a weekly segment for The Home Depot in the highest-rated Hispanic morning show seen in Miami. Segments are also broadcast nationally (LA, Chicago, New York, Orlando) and internationally (Latin America, Puerto Rico, Dominican Republic).
• Secured a biweekly television spot for The Home Depot on a popular Orlando morning show and a bimonthly segment on a highly rated Tampa morning show.
Challenge:
• Create and secure a weekly spot for The Home Depot representative to demonstrate home improvement projects and products on a regular scheduled news program in the Florida market, including the Hispanic market.
• Establish The Home Depot as the retail store of choice for home improvement projects, where the employees are helpful and the products are both high quality and affordable for all homeowners.
• Drive sales.
Approach:
• Secured interest from target markets for a television spot for a home improvement segment, courtesy of The Home Depot, and converted that segment into a weekly spot.
• Carefully interviewed and personally selected The Home Depot associates to audition for a regular television spot, taking note of appearance, knowledge and charisma of the personality to portray a positive image of the store, employees and products.
Results:
• Secured a weekly segment for The Home Depot in the highest-rated Hispanic morning show seen in Miami. Segments are also broadcast nationally (LA, Chicago, New York, Orlando) and internationally (Latin America, Puerto Rico, Dominican Republic).
• Secured a biweekly television spot for The Home Depot on a popular Orlando morning show and a bimonthly segment on a highly rated Tampa morning show.
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