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The Home Depot "Hurricane Expo" in Miami, FL: June 1st Event Kicks Off Hurricane Season
Challenge:
• Provide media support for The Home Depot's "Hurricane Expo," a community event designed to help residents prepare early for hurricane season.
• Foster a positive image for The Home Depot stores locally and nationally, including the Hispanic market.
• Promote The Home Depot as a good corporate citizen through its involvement with disaster preparation and relief.
• Generate public awareness of hurricane season and the need to prepare in advance.
Approach:
• Drafted press materials and contacted media in advance of June 1st to promote the event and The Home Depot's involvement.
• Secured interest for the event by tying in the 10th anniversary of Hurricane Andrew - the 1992 storm that ravished South Florida - including a Home Depot store in Cutler Ridge that was destroyed. The "Hurricane Expo" took place at the site of the rebuilt store.
• Coordinated media interviews at the event with store managers and public relations manager of The Home Depot's southern division.
Results:
• Secured extensive positive media coverage locally and nationally for The Home Depot, the "Hurricane Expo" and hurricane season.
• Successful turnout by the community for the event, demonstrating interest and awareness on behalf of South Florida residents.
Challenge:
• Provide media support for The Home Depot's "Hurricane Expo," a community event designed to help residents prepare early for hurricane season.
• Foster a positive image for The Home Depot stores locally and nationally, including the Hispanic market.
• Promote The Home Depot as a good corporate citizen through its involvement with disaster preparation and relief.
• Generate public awareness of hurricane season and the need to prepare in advance.
Approach:
• Drafted press materials and contacted media in advance of June 1st to promote the event and The Home Depot's involvement.
• Secured interest for the event by tying in the 10th anniversary of Hurricane Andrew - the 1992 storm that ravished South Florida - including a Home Depot store in Cutler Ridge that was destroyed. The "Hurricane Expo" took place at the site of the rebuilt store.
• Coordinated media interviews at the event with store managers and public relations manager of The Home Depot's southern division.
Results:
• Secured extensive positive media coverage locally and nationally for The Home Depot, the "Hurricane Expo" and hurricane season.
• Successful turnout by the community for the event, demonstrating interest and awareness on behalf of South Florida residents.
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