©2009. Everett Clay Associates.
An MS&L Worldwide Affiliate
FOLLOW US ON
The Historical Museum of Southern Florida Presents: The Florida Home Exhibit
Challenge:
• The Historical Museum of Southern Florida displayed an exhibit entitled, "The Florida Home: Modern Living 1945-1965," for over seven months. The exhibition, which focused on domestic architecture in Florida during the post-World War II period, featured a reconstructed postwar Florida home inside the museum. The house had interactive rooms where visitors could get a glimpse of how people lived 50 years ago.
• The museum approached ECA to gather publicity for the event and other programs and events at the museum. Their main goal was to increase traffic and awareness.
Approach:
• Part of the approach, increasing visitors to the museum, was to offer endless opportunities for guest interaction with the exhibit. Some of the events planned included lecture/slide presentations, panel discussions, film screenings, family activity days and tours of postwar neighborhoods and homes in Miami. ECA wrote press releases and pitched print and broadcast media for the pre-opening event and exhibition. The releases were also translated and distributed to the Spanish-language media.
• Aside from the Metro editors, ECA also pitched home and garden writers and travel trade publications. The firm also drafted post-press releases and distributed with event photos to all society sections of local media.
Results:
• ECA secured interest from The Miami Herald. The reporter conducted interviews with the architect of the exhibit and the curators of the museum. ECA also secured interest from all the major daily and weekly newspapers in South Florida including El Nuevo Herald, South Florida Sun-Sentinel, The Palm Beach Post, Miami New Times, Coral Gables Gazette, Community Newspapers, Florida Today and Miami Today.
• Other top hits included WPBT-Ch.2 (PBS) and WLTV-Ch.23 (Spanish TV) which did stories on the museum and the exhibit, and Travel Weekly, which featured the exhibit in their Florida section.
• ECA also pitched, coordinated and supervised an interview with the museum's curator with Ch.51 (Spanish TV).
• In addition to feature stories and articles about the exhibit, ECA also placed the exhibit in calendar and event listings in all local publications and local online Web sites.
Challenge:
• The Historical Museum of Southern Florida displayed an exhibit entitled, "The Florida Home: Modern Living 1945-1965," for over seven months. The exhibition, which focused on domestic architecture in Florida during the post-World War II period, featured a reconstructed postwar Florida home inside the museum. The house had interactive rooms where visitors could get a glimpse of how people lived 50 years ago.
• The museum approached ECA to gather publicity for the event and other programs and events at the museum. Their main goal was to increase traffic and awareness.
Approach:
• Part of the approach, increasing visitors to the museum, was to offer endless opportunities for guest interaction with the exhibit. Some of the events planned included lecture/slide presentations, panel discussions, film screenings, family activity days and tours of postwar neighborhoods and homes in Miami. ECA wrote press releases and pitched print and broadcast media for the pre-opening event and exhibition. The releases were also translated and distributed to the Spanish-language media.
• Aside from the Metro editors, ECA also pitched home and garden writers and travel trade publications. The firm also drafted post-press releases and distributed with event photos to all society sections of local media.
Results:
• ECA secured interest from The Miami Herald. The reporter conducted interviews with the architect of the exhibit and the curators of the museum. ECA also secured interest from all the major daily and weekly newspapers in South Florida including El Nuevo Herald, South Florida Sun-Sentinel, The Palm Beach Post, Miami New Times, Coral Gables Gazette, Community Newspapers, Florida Today and Miami Today.
• Other top hits included WPBT-Ch.2 (PBS) and WLTV-Ch.23 (Spanish TV) which did stories on the museum and the exhibit, and Travel Weekly, which featured the exhibit in their Florida section.
• ECA also pitched, coordinated and supervised an interview with the museum's curator with Ch.51 (Spanish TV).
• In addition to feature stories and articles about the exhibit, ECA also placed the exhibit in calendar and event listings in all local publications and local online Web sites.
● HOME
