RED BULL FLUGTAG MIAMI TARGETS THE HISPANIC MEDIA
CHALLENGE:
Red Bull Flugtag is a uniquely entertaining event that has taken place worldwide since 1991 in which participants design and build handmade, human-powered flying machines. For Red Bull Flugtag Miami, 28 teams endeavored to launch their crafts off the end of a 24-foot ramp located at South Beach.
Global PR firm MSLGroup enlisted the help of EvClay to promote the event to Hispanic media in the U.S.
APPROACH:
EvClay pitched the local South Florida Hispanic media as well as national Spanish-language television programming. Strategy included writing pre and post press releases, and disseminating media alerts on the day of the event.
The firm also coordinated pre-interviews which allowed the media to get a firsthand look before the actual event began, helping to spread the word to the community, leading to a larger attendance.
RESULTS:
With more than 35,000 spectators in attendance, Red Bull Flugtag Miami was deemed a success.
EvClay secured live broadcast from the top Spanish-language national networks, including Univision’s morning show “Despierta America,” Mun2, the Latin youth network, and CNN en Español. In addition to live broadcasts from the event, EvClay was able to secure post-coverage in Spanish-language local news broadcasts, including Univision Channel 23, Telemundo Channel 51 and WJAN Channel 41.
For print, the firm achieved coverage in local South Florida newspapers, including El Nuevo Herald, Los Tiempos, and Community Newspapers. On the Web, ECA placed the story on HispanicBusiness.com, LatinaStyle.com, Yahoo! en Español, NCLatino.com, and HispaniaNet.com.
THE HOME DEPOT CELEBRATES HISPANIC CULTURE THROUGH COLOR AND PAINT
CHALLENGE:
The Home Depot®, the world’s largest home improvement retailer, announced the launch of a new Hispanic color palette named Colores Orígenes. Capturing the richness of colors influenced by Latin America and the Caribbean, the vibrant palette features more than 70 colors.
To pitch a feature home improvement story in the middle of a highly active hurricane season, The Home Depot enlisted the help of EvClay to attract the attention of local media.
APPROACH
To bring attention to the new paint line, The Home Depot hosted an interactive paint clinic showcasing the new colors of the Colores Origenes color palette.
EvClay pitched English and Spanish local print and broadcast media by sending invitations to the media for the Colores Origenes event at a local Home Depot store. The firm also wrote a press release and sent a media alert on the day of the event.
RESULTS:
EvClay secured coverage for The Home Depot on the front page of the business section in The Miami Herald. A front-page feature article was also placed in the Sun-Sentinel Home & Garden section as well as articles in Florida Today and The Palm Beach Post.
CONTACT US
6161 Blue Lagoon Drive, Suite 270, Miami, FL 33126
Telephone: 305-261-6222
Toll-free: 1-877-261-6222
Fax: 305-262-9977
EMAIL US
