©2009. Everett Clay Associates.
An MS&L Worldwide Affiliate
FOLLOW US ON
Heitman Retail Properties' Expansion of The Falls Shopping Center
Challenge:
• Position Heitman Retail Properties/The Falls Shopping Center as a good neighbor and corporate citizen through increased communications to surrounding neighborhoods opposed to the expansion, particularly of Macy's.
Approach:
• Organize community forums with key management to address the concerns of the neighborhood.
• Compile an analysis of neighborhood issues and acceptable solutions to present to management and the neighborhood.
• Provide media relations support and training to help management to deal effectively with negative publicity pertaining to the expansion.
• Organize a press conference to announce the proposed construction of Macy's.
Results:
• Approval of The Falls Shopping Center expansion.
• Favorable media coverage pertaining to the expansion and construction of Macy's.
Challenge:
• Position Heitman Retail Properties/The Falls Shopping Center as a good neighbor and corporate citizen through increased communications to surrounding neighborhoods opposed to the expansion, particularly of Macy's.
Approach:
• Organize community forums with key management to address the concerns of the neighborhood.
• Compile an analysis of neighborhood issues and acceptable solutions to present to management and the neighborhood.
• Provide media relations support and training to help management to deal effectively with negative publicity pertaining to the expansion.
• Organize a press conference to announce the proposed construction of Macy's.
Results:
• Approval of The Falls Shopping Center expansion.
• Favorable media coverage pertaining to the expansion and construction of Macy's.
● HOME
