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FINANCE & BANKING - Click on a Case Study > REPUBLIC NATIONAL BANK’S RUMOR CRISIS, IPO AND HEADQUARTERS OPENING > TWO CLIENTS, TWO SALES WORTH NEARLY $1 BILLION IN 48 HOURS – ONE PR AGENCY TO THE RESCUE

REPUBLIC NATIONAL BANK’S RUMOR CRISIS, IPO AND HEADQUARTERS OPENING

CHALLENGE:
To implement crisis communications strategies and corporate image management while the company faced a possible merger and an Initial Public Offering.

To secure media coverage for the opening of the bank’s new corporate offices.

To foster a positive corporate atmosphere and encourage employee retention during a period of uncertainty.

APPROACH:
EvClay implemented various strategies to help create a company atmosphere where employees felt secure despite the many changes taking place. A ‘town meeting’ was arranged allowing employees to voice their concerns and opinions to company executives. EvClay also installed a rumor control hotline to help ensure that employees were kept abreast of company news.

The firm worked closely with the internal human resources department to send out communiqués in conjunction with employees’ biweekly salary payments.

EvClay coordinated a “Picnic in the Park” for the launch of Republic Bank’s new headquarters. The firm handled all communications aspects from press materials to drafting the timeline and script for the ribbon-cutting ceremony to coordinating a proclamation from the mayor in close coordination with the City of Coral Gables.

RESULTS:
Florida Trend article on Republic National Bank with company president on the cover.

Numerous print media hits in local Spanish and English publications, including, The Miami Herald, El Nuevo Herald, Miami Business, World City Business, Daily Business Review, Diario Las Americas, Coral Gables Gazette, along with placement in Miami’s local Spanish weeklies.

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aviation CRISIS, COMBAT & REPUTATION ENGINEERING & TRANSPORTATION FINANCE & BANKING HISPANIC MARKET LEGAL & PROFESSIONAL SERVICES MEDICAL NON-PROFIT REAL ESTATE RETAIL & CONSUMER SPORTS & ENTERTAINMENT TOURISM & TRAVEL

TWO CLIENTS, TWO SALES WORTH NEARLY $1 BILLION IN 48 HOURS – ONE PR AGENCY TO THE RESCUE

CHALLENGE:
Two longtime EvClay clients, TotalBank and Vista Healthplans, both announce their plans to be sold to larger public companies within a two-day span.

Vista, an EvClay client for more than six years, was sold for $685 million to Coventry Health Care, Inc., [NYSE: CVH] a midsize health insurer from Maryland.

A day later, TotalBank, an EvClay client for more than four years at the time, was sold for $300 million to Banco Popular Español, the third-largest bank in Spain.

APPROACH:
Although a boutique-sized PR firm, EvClay utilized its capabilities to reach local, national and international media in times of breaking news on behalf of both clients.

The firm produced press releases in both English and Spanish, worked to effectively disseminate communications, and pitched all local media as well as national trade publications.

RESULTS:
For TotalBank, EvClay secured coverage on the front page of the business sections in both The Miami Herald and the Sun-Sentinel. The news also appeared in El Nuevo Herald and Hispanic Business as well as South Florida Business Journal and The Daily Business Review. National coverage was achieved in American Banker and on various news websites including, Reuters, EFE, Yahoo! Finance, and AOL Money & Finance.

For Vista, EvClay secured coverage on the front page of The Miami Herald’s business section and in the Sun-Sentinel as well as targeted industry publications.

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