Two Clients, Two Sales Worth Nearly $1 Billion in 48 Hours – One PR Agency to the Rescue Case Study

Two Clients, Two Sales Worth Nearly $1 Billion in 48 Hours – One PR Agency to the Rescue

Vista Healthplans

Challenge:

Two longtime ECA clients, TotalBank and Vista Healthplans, announce their plans to be sold to larger public companies within a two-day span of each other.
Vista Healthplans, an ECA client for over six years, was sold for $685 million to Coventry Health Care, Inc., [NYSE: CVH] a midsized health insurer from Maryland.
A day later, TotalBank, an ECA client for over four years, was sold for $300 million to Banco Popular Español, the third-largest bank in Spain.

Approach:

While ECA is known as a boutique PR firm, we are also capable of handling multiple announcements for large-scale mergers and acquisitions, not just one at a time. ECA has the capabilities to reach local, national and international media in times of breaking news such as these.
ECA wrote press releases in English and Spanish, sent e-mails and faxes and pitched all the local media as well as national trade publications.

Results:

For TotalBank, ECA secured coverage on the front page of the business sections in both The Miami Herald and The South Florida Sun-Sentinel. The news also appeared in El Nuevo Herald and Hispanic Business as well as South Florida Business Journal and Daily Business Review. National coverage was achieved in American Banker and on various news Web sites including, Reuters, EFE, Yahoo! Finance and AOL Money & Finance.
For Vista Healthplans, ECA secured coverage on the front page of The Miami Herald’s Business section and in The South Florida Sun-Sentinel as well as targeted industry publications.