Awareness of S&K Group and its Various Investments in Florida
S & K Group:
S&K Group of Germany is an influential international investment group with various real estate properties and ventures in Florida.
Challenge:
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Provide media exposure in the tri-county area of Miami-Dade, Broward and Palm Beach for an international company based in Germany that has millions invested in Florida. The company was a virtual unknown real estate giant in the Florida market and chose to make its announcement the week of 9/11.
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Generate attention and media for S&K’s many investments and partnerships, including a joint venture with the Rockefeller Group in a Free Trade Zone in West Palm Beach – a 171-acre parcel with approximately two million square feet of land for development of warehouses and distribution centers.
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Position S&K as a prominent real estate company in Florida.
Approach:
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Secured media interviews with S&K heads and Rockefeller Group officials in regards to their joint venture, Rockefeller Group Foreign Trade Zone/Palm Beach.
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Issued press releases on S&K’s sales, acquisitions and management takeovers for various properties, establishing S&K as a big real estate player in the Florida market.
Results:
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Strategic media placements on S&K and the Rockefeller venture in the tri-county area of Miami-Dade, Broward and Palm Beach.
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Media coverage of S&K’s sales, acquisitions and management of various properties from Miami-Dade to Palm Beach County. Stories published in The Palm Beach Post, Sun-Sentinel, South Florida Business Journal and El Nuevo Herald.
Following is an overview of ECA’s real estate experience:
- Land Development
- Heitman Retail Properties
- The Graham Companies
- Firestone Development
- The James Boyett Company
- Fininvest America Corporation
- Bayside Properties, Ltd.
- General Health, L.P.
- Commercial Real Estate
- Blue Lagoon
- The Regency Group
- Arbor Shoreline Office Park
- Clark Biondi/Grubb-Ellis
- The Keyes Company
- Residential Real Estate
- The Stadler Corporation
- The Babcock Company (Weyerhaeuser Company)
- Key Colony- Key Biscayne
- Resort Activity
- Premier Resorts & Hotels
- British Airways
- The Biltmore Hotel
- Others
- Bahamas
- Duck Key
- The Country Club of Miami
- Andros Beach Hotel
- Villas and The Forest
