Super Bowl XXXIII, Miami, FL
Pro Bono Project of Everett Clay Associates
Challenge:
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Conceptualize and design the media booth at the media center located in the Hyatt Regency Miami for the South Florida Super Bowl Host Committee.
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Showcase South Florida to the 3,500 local, national and international media expected for Super Bowl XXXIII.
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Generate positive news coverage about the City of Miami and South Florida.
Approach:
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Researched and secured proposals from local vendors to conceptualize and design the South Florida media booth.
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Worked in conjunction with the South Florida Super Bowl Host Committee to formulate positive story ideas to "sell" Miami and South Florida.
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Assisted in the creation of special events in conjunction with Super Bowl XXXIII.
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Secured collateral materials for the media booth, including South Florida "glossy" publications to showcase the area.
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Assisted in conceptualizing a media partnership program to match "out-of-town" media with local community leaders and media.
Results:
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Finalized the media booth design.
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Feedback from national and international journalists indicated affection and gratitude to local officials for hospitality efforts
