Miami Sports and Exhibition Authority, Miami, FL
Public/Private Partnership with the City of Miami and Everett Clay Associates
Challenge:
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Create an image for the City of Miami through the Miami Sports and Exhibition Authority (MSEA), a semi-autonomous agency of the City, in order to attract major league and minor league sporting events to the City's facilities, i.e. Miami Arena, Orange Bowl, etc.
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Promote the City of Miami through the Miami Sports and Exhibition Authority as a convention destination.
Approach:
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Identified potential investors for the purchase and creation of new sports teams and/or the relocation of existing sports teams; identified pertinent meetings and convention business to target for the City of Miami.
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Developed collateral materials and marketing tools and provided media relations support to interest major and minor league groups to consider the City of Miami and its facilities and to promote the City as a desirable convention destination.
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Organized three exhibition NHL hockey games at Miami Arena.
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Developed a "Save the Miami Arena" campaign centered around the facility's fifth anniversary.
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Supported the internal marketing staff of Miami Arena in identifying, securing and promoting locally oriented events.
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Assisted the Authority in crisis media relations pertaining to litigation issues.
Results:
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Secured the Florida Marlins (MLB), Florida Panthers (NHL) and Arena Football League for the City of Miami.
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Secured Olympic Soccer and the Canadian Football League (CFL) at the City of Miami’s Orange Bowl.
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Attracted and hosted numerous conventions for the City, including the Pan-Am Summit, International City Managers Association (ICMA), Sports & Events Management Conference and 100 Black Men.
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Arranged interviews with key national media, such as The Wall Street Journal, and MSEA’s executive director pertaining to the "Save the Miami Arena" campaign.
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Secured and promoted Midnight Basketball League (MBL) events and the high school basketball championships at Miami Arena.
