The Home Depot "Hurricane Expo" in Miami, FL
June 1st Event Kicks Off Hurricane Season
Challenge:
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Provide media support for Home Depot’s "Hurricane Expo," a community event designed to help residents prepare early for hurricane season.
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Foster a positive image for Home Depot stores locally and nationally, including the Hispanic market.
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Promote Home Depot as a good corporate citizen through its involvement with disaster preparation and relief.
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Generate public awareness of hurricane season and the need to prepare in advance.
Approach:
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Drafted press materials and contacted media in advance of June 1st to promote the event and Home Depot’s involvement.
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Secured interest for the event by tying in the 10th anniversary of Hurricane Andrew, the 1992 storm that ravished South Florida, including a Home Depot store in Cutler Ridge. The “Hurricane Expo” took place at the site of the rebuilt store.
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Coordinated media interviews at the event with store managers and public relations manager of the Home Depot’s southern division.
Results:
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Secured extensive positive media coverage locally and nationally for Home Depot, the “Hurricane Expo” and hurricane season.
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Successful turnout by the community for the event, demonstrating interest and awareness on behalf of South Florida residents.
