Heitman Retail Properties Expansion of The Falls Shopping Center
Challenge:
- Position Heitman Retail Properties/The Falls Shopping Center as a good neighbor and corporate citizen through increased communications to surrounding neighborhoods opposed to the expansion, particularly of Macy’s.
Approach:
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Organize community forums with key management to address the concerns of the neighborhood. -
Compile an analysis of neighborhood issues and acceptable solutions to present to management and the neighborhood.
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Provide media relations support and training to help management to deal effectively with negative publicity pertaining to the expansion.
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Organize a press conference to announce the proposed construction of Macy's.
Results:
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Approval of The Falls Shopping Center expansion.
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Favorable media coverage pertaining to the expansion and construction of Macy's.
