Secure Regular Television News Segment for Home Depot in Florida
Challenge:
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Create and secure a weekly spot for The Home Depot representative to demonstrate home improvement projects and products on a regular scheduled news program in the Florida market, including the Hispanic market.
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Establish The Home Depot as the retail store of choice for home improvement projects, where the employees are helpful and the products are high quality and affordable for all homeowners.
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Drive sales.
Approach:
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Secured interest from target markets for a television spot for a home improvement segment, courtesy of The Home Depot, and converted that segment into a weekly spot.
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Carefully interviewed and personally selected The Home Depot associates to audition for a regular television spot, taking note of appearance, knowledge and charisma of the personality to portray a positive image of the store, employees and products.
Results:
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Secured a weekly segment for The Home Depot in the highest-rated Hispanic morning show seen in Miami. Segments are also broadcast nationally (LA, Chicago, New York, Orlando) and internationally (Latin America, Puerto Rico, Dominican Republic).
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Secured a biweekly television spot for The Home Depot on a popular Orlando morning show and a bimonthly segment on a highly rated Tampa morning show.
