Grand Opening of Cleveland Clinic Facilities in Florida
Naples & Weston
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Challenge:
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Provide media exposure before and during the grand opening of two new technologically advanced, state-of-the-art medical facilities in Naples and Weston.
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Foster a positive image of Cleveland Clinic’s doctors, nurses and staff, positioning them as medical experts in health care and as professionals that truly care about patients.
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Promote Cleveland Clinic as a great alternative to cardiac and emergency care, equipped with medical technology and a medical staff with knowledge not available at other facilities in Naples and Weston.
Approach:
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Secured and coordinated a media day for facility tours given by physicians and top management, opening up the
facility for one-on-one interviews with television and newspaper reporters, providing an intimate look at the
new facility and its physicians and staff. -
Drafted press materials and contacted media weeks in advance to announce the new facility and obtain pre-opening exposure.
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Promoted and gained media interest for both facilities’ “open house community day” where physicians and nurses gave friendly tours as a means for the community to get acquainted with them.
Results:
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Secured extensive positive media coverage on television and print before and during the opening of the new medical facilities in Naples and Weston.
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Successful community turnout for the open houses, creating a positive feeling of medical excellence for each facility and its doctors.
