Increase Media Awareness of Baker & McKenzie in Local Market
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Challenge:
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Gain broad and continued positive media exposure for Baker & McKenzie in the local market, establishing the firm as a source of news and information for the media, localizing and building on its global reach and worldwide reputation in South Florida.
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Increase Baker & McKenzie’s media influence and awareness in a market saturated with news opportunities and competing firms with aggressive media relations.
Approach:
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Educated the media on the firm with direct contact and face-to-face meetings with journalists. Distributed press releases, introducing and informing the media of the firm’s various law specialties, partners and associates.
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Identified media opportunities with ongoing or upcoming cases, as well as industry trends. Worked closely with the media to position partners and associates as sources for these news stories. Responded quickly to late-breaking news topics by securing interviews of partners and associates as sources for news coverage.
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Placement of Baker & McKenzie news in targeted publications, with professional announcements, judgments and verdicts, and stories on individual law specialties.
Results:
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Successfully secured and continued to place positive stories on the firm, its partners and associates in numerous publications, including The Miami Herald, Daily Business Review, Miami Today and South Florida Business Journal.
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Established Baker & McKenzie as experts in various legal fields, generating respect for the world’s leading law firm in the local market with continued media exposure and coverage.
