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Coral Rock Academy Opens in Miami
Challenge:
• To showcase the opening of Coral Rock Academy, the first school of its kind in Florida, which educates children with neurological, psychological and socialization disorders. Symmetry Foundation, a non-profit organization founded by Marty Steinberg, managing partner of the Miami office of law firm Hunton & Williams, was created to develop Coral Rock Academy.
• Because the firm's tradition and culture has been to give back to the community, ECA offered its time and resources, pro bono, to help promote the establishment and opening of Coral Rock Academy. The foremost goal was to inform the community about Coral Rock Academy and the many vital resources offered for teaching special-needs children.
Approach:
• ECA pitched the opening of the school to local reporters specializing in education. A press release was distributed in English and Spanish to local media about the new school and a media alert was sent out on the day of the open house.
Results:
• The education reporter from The Miami Herald attended the Coral Rock Academy Open House along with a photographer.
• A two-page article with photos was published on the front page of the Metro section of The Miami Herald. It featured interviews with the Academy's founder, as well as parents who were interested in enrolling their children, and it detailed Coral Rock's individualized curriculum to meet the needs of every child enrolled. The article was also translated into Spanish and published in El Nuevo Herald.
• ECA generated approximately $47,117 in news coverage for Coral Rock Academy.
Challenge:
• To showcase the opening of Coral Rock Academy, the first school of its kind in Florida, which educates children with neurological, psychological and socialization disorders. Symmetry Foundation, a non-profit organization founded by Marty Steinberg, managing partner of the Miami office of law firm Hunton & Williams, was created to develop Coral Rock Academy.
• Because the firm's tradition and culture has been to give back to the community, ECA offered its time and resources, pro bono, to help promote the establishment and opening of Coral Rock Academy. The foremost goal was to inform the community about Coral Rock Academy and the many vital resources offered for teaching special-needs children.
Approach:
• ECA pitched the opening of the school to local reporters specializing in education. A press release was distributed in English and Spanish to local media about the new school and a media alert was sent out on the day of the open house.
Results:
• The education reporter from The Miami Herald attended the Coral Rock Academy Open House along with a photographer.
• A two-page article with photos was published on the front page of the Metro section of The Miami Herald. It featured interviews with the Academy's founder, as well as parents who were interested in enrolling their children, and it detailed Coral Rock's individualized curriculum to meet the needs of every child enrolled. The article was also translated into Spanish and published in El Nuevo Herald.
• ECA generated approximately $47,117 in news coverage for Coral Rock Academy.
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