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Grand Opening of Cleveland Clinic Facilities in Florida Naples & Weston
Challenge:
• Provide media exposure before and during the grand opening of two new technologically advanced, state-of-the-art medical facilities in Naples and Weston.
• Foster a positive image of Cleveland Clinic's doctors, nurses and staff, positioning them as medical experts in health care and as compassionate professionals who care about patients.
• Promote Cleveland Clinic as a superior alternative to cardiac and emergency care, equipped with medical technology and a medical staff with knowledge not available at other facilities in Naples and Weston.
Approach:
• Secured and coordinated a media day for facility tours given by physicians and top management. ECA also opened the facility for one-on-one interviews with television and newspaper reporters to provide an intimate look at the new facility and its physicians and staff.
• Drafted press materials and contacted media weeks in advance to announce the new facility and obtain pre-opening exposure.
• Promoted and gained media interest for both facilities' "Open House Community Day" where physicians and nurses gave friendly tours as a means for the community to get acquainted with them.
Results:
• Secured extensive positive media coverage on television and print before and during the opening of the new medical facilities in Naples and Weston.
• Successful community turnout for the open houses, creating a positive feeling and appreciation for the medical excellence of each facility and its respective doctors and staff.
Challenge:
• Provide media exposure before and during the grand opening of two new technologically advanced, state-of-the-art medical facilities in Naples and Weston.
• Foster a positive image of Cleveland Clinic's doctors, nurses and staff, positioning them as medical experts in health care and as compassionate professionals who care about patients.
• Promote Cleveland Clinic as a superior alternative to cardiac and emergency care, equipped with medical technology and a medical staff with knowledge not available at other facilities in Naples and Weston.
Approach:
• Secured and coordinated a media day for facility tours given by physicians and top management. ECA also opened the facility for one-on-one interviews with television and newspaper reporters to provide an intimate look at the new facility and its physicians and staff.
• Drafted press materials and contacted media weeks in advance to announce the new facility and obtain pre-opening exposure.
• Promoted and gained media interest for both facilities' "Open House Community Day" where physicians and nurses gave friendly tours as a means for the community to get acquainted with them.
Results:
• Secured extensive positive media coverage on television and print before and during the opening of the new medical facilities in Naples and Weston.
• Successful community turnout for the open houses, creating a positive feeling and appreciation for the medical excellence of each facility and its respective doctors and staff.
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