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Awareness of S&K Group and its Various Investments in Florida: S&K Group of Germany is an influential international investment group with various real estate properties and ventures in Florida.

Challenge:

• Provide media exposure in the tri-county area of Miami-Dade, Broward and Palm Beach for an international company based in Germany that has millions invested in Florida. The company was a virtual unknown real estate giant in the Florida market and chose to make its announcement the week of 9/11.

• Generate attention and media for S&K's many investments and partnerships, including a joint venture with the Rockefeller Group in a Free Trade Zone in West Palm Beach - a 171-acre parcel with approximately two million square feet of land for development of warehouses and distribution centers.

• Position S&K as a prominent real estate company in Florida.


Approach:

• Secured media interviews with S&K heads and Rockefeller Group officials in regards to their joint venture, Rockefeller Group Foreign Trade Zone/Palm Beach.

• Issued press releases on S&K's sales, acquisitions and management takeovers for various properties, establishing S&K as a big player in Florida's real estate market.


Results:

• Strategic media placements on S&K and the Rockefeller venture in the tri-county area of Miami-Dade, Broward and Palm Beach.

• Media coverage of S&K's sales, acquisitions and management of various properties. Stories published in The Palm Beach Post, Sun-Sentinel, South Florida Business Journal and El Nuevo Herald.



Following is an overview of ECA's real estate experience:

Land Development
• Heitman Retail Properties
• The Graham Companies
• Firestone Development
• The James Boyett Company
• Fininvest America Corporation
• Bayside Properties, Ltd.
• General Health, L.P.


Commercial Real Estate
• Blue Lagoon
• The Regency Group
• Arbor Shoreline Office Park
• Clark Biondi/Grubb-Ellis
• The Keyes Company


Residential Real Estate
• The Stadler Corporation
• The Babcock Company (Weyerhaeuser Company)
• Key Colony- Key Biscayne


Resort Activity
• Premier Resorts & Hotels
• British Airways
• The Biltmore Hotel


Others
• Bahamas
• Duck Key
• The Country Club of Miami
• Andros Beach Hotel
• Villas and The Forest
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