For 15 years, Everett Clay Associates (ECA) represented the City of Miami's unique public/private partnership, the Miami Sports and Exhibition Authority (MSEA). For the Miami Arena auction, ECA produced media materials, distributed, pitched and then generated a significant amount of stories, both in print and television outlets. Media coverage was obtained before, during and after the sale of the Miami Arena, which was sold for $28 million. In total, ECA provided MSEA with more than $250,000 in public relations value. This was more than a 3,000 percent return on investment for MSEA. The firm was also instrumental in helping MSEA recruit both the National Hockey League and Major League Baseball.
While representing the Aruba Tourism Authority, ECA had the opportunity to promote various sports-related events around the island. Aruba's year-round temperate climate along with its tranquil waters and gentle trade winds make the island the perfect place to host tournaments and invitations for a myriad of land and water sports. Events in which ECA managed public relations included: the Annual Aruba Hi-Winds World Challenge, one of the most popular windsurfing competitions in the Caribbean; the Aruba International Pro-Am Golf Tournament, a two-day, 36-hole tournament; and the Aruba Kite Surfing Invitational, featuring professional kite boarders from the United States and Argentina. ECA distributed press releases in English and Spanish to print and broadcast media and targeted key travel trade publications as well as smaller sports niche publications.
Aruba's pleasant climate along with its lively culture also lent itself to playing host to music festivals and multi-faceted entertainment events year-round. ECA's credits included: Aruba's Jazz and Latin Music Festival, a star studded, two-day international festival bringing together renowned Jazz and Latin musicians; the Aruba Music Festival, a festival featuring two legendary American rock performers, Pat Benatar and The Doobie Brothers; and Carnival in Aruba, a spectacular cultural event during which Arubans and tourists take part in music, dancing, colorful parades and all sorts of festivities for more than two months.
ECA not only promoted large-scale performances but also smaller, local festivals like the Watapana Food & Art Festival, which featured artwork from local artists, live entertainment, music and food, as well as the Bon Bini Festival, a year-round folkloric event filled with local arts, crafts, snacks, music and performances.
Publications that featured Aruba's music and cultural festivals include: Caribbean Travel and Life, Caribbean Weekly, Travel Weekly and Travel & Leisure.