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The guiding philosophy of Everett Clay Associates includes the "golden rule" and that the dollar is not the end, rather the method of earning it is. This rule includes treating others as one would want to be treated and in giving back to the community in which we live.

COMMUNITY INVOLVEMENT FROM THE START
Public service has been a long-standing tradition of the company and giving back to the community was essential to the firm's founder, Everett Clay. Mr. Clay and two friends founded a tri-ethnic scholarship program at a community college in the 1960s; he was also one of the three founders of the Orange Bowl Committee and he worked tirelessly on behalf of the Florida State Chamber of Commerce, the Greater Miami Chamber of Commerce, Kiwanis and United Way. He organized the Chamber of Commerce's "one million residents festival" kids' breakfasts at Hialeah Park and the firm's traditional annual sports calendar, which has been published for over 40 years.

The Ev Clay Scholarship program has awarded over $117,000 in scholarships to students studying public relations at various South Florida colleges and universities. The endowment now exceeds $136,000, making it the largest scholarship fund in the nation operated by a Public Relations Society of America Chapter.

A COMPANY TRADITION
Dana Clay echoes her father's philosophy of using professional skills to meet community needs. After Hurricane Andrew, she was a member of a team of community leaders that formed an organization called "We Will Rebuild." The team raised funds and reached out to targets encompassing national corporations based outside Florida, national foundations, foreign companies, foreign governments, sports/entertainment executives, Florida companies and charitable organizations.

She currently sits on the board of The Salvation Army and was previously on the board of Daily Bread Food Bank, now called Feeding South Florida. Recently, the firm distributed fundraising materials encouraging local charities in their efforts to help support homeless families.

Ms. Clay has been active in community organizations and has worked on projects with community leaders in the tri-county area, such as with former Palm Beach County Commission Chairperson Carol Roberts. She has also served on the board of trustees of the Museum of Art in Ft. Lauderdale and Business Volunteers for the Arts.

Ms. Clay founded the Health Care Committee for the Greater Miami Chamber of Commerce's Business Development Action Task Force. She belongs to Camacol, the Hispanic Chamber of Commerce, and she has served on the Governor's Public Relations Council and is a former member of the Transit Advisory Committee, the Health Planning Council and the special committee to plan the National Conference on Health Planning and Resources Development.

Using professional skills to assist community needs is a firm trademark. ECA raised $25,000 from a single mailing for the Daily Bread Food Bank. During the visit of Pope John Paul II to Miami, ECA worked extensively with the international media traveling with him. In addition, a Miami Herald Viewpoint piece drafted by the firm for a prison halfway house resulted in more than 100 phone calls from potential volunteers.

The firm has donated thousands of dollars to various charities and believes in helping the community, especially in the area of education. ECA's philosophy has been to not only give back to the community, but to also make it a better place for future generations to build on.


Case Studies
 Coral Rock Academy Opens in Miami
 Miami Lighthouse for the Blind and Visually Impaired Struggles to be Seen and Heard
 Secure Media Coverage for The Home Depot in Florida for its Community Outreach Partnership with KaBOOM!
 The Historial Museum of Southern Florida Presents The Florida Home Exhibit
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