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Crisis, Combat & Reputation

The firm excels in handling a variety of crisis or combat situations. Our seasoned professionals are in place prior to developing situations, once a crisis has started and in the aftermath of damage. Strategic planning manages long-term change, and crisis communications planning anticipates the management of unexpected rapid change. ECA can audit for potential crisis situations, help anticipate and plan for a crisis as well as work during the crisis and recovery period.

ECA has extensive combat media and crisis PR experience and stands ready to participate as a team member or director of this process for clients. Even the most respected corporate reputation can be destroyed overnight due to bad press, outraged customers or government shutdown. Some examples of our experience include:

COMMERCIAL LITIGATION AND CRIMINAL INDICTMENTS
ECA provided litigation support impacting journalistic inaccuracies and misleading information put out by plaintiffs' lawyers against our client, a large drywall manufacturer.  Firm staff worked closely with law firms handling the local, national and international media in the divorce case of a high-profile German tennis player as well as media relations in "big tobacco" litigation with the governments of Brazil, Venezuela, Belize, Honduras and Ecuador. ECA conducted all press activities involving the claims against the Republic of Cuba and the airline crashes of ValueJet, American Airlines, Fineair, Aeroperu, Silkair and Millionair. Numerous attorneys in federal and state criminal cases have used the firm to balance government generated negative media intended to discredit defendants prior to jury trial. Charges included money laundering, environmental violations and political campaign contributions.

MEDIA ASSAULTS BY A COMPETITOR
The firm handled the media defense for a national weight reduction company that had 108 lawsuits filed against it in a single day. ECA also represented a distinguished physician building a powerful HMO embroiled in bankruptcy proceedings. A local Hispanic bank experienced an employee run-off when a competitor falsely announced it was acquiring the bank. ECA assisted an island-nation to combat Washington, D.C. regulators who claimed it was a center for the transit of illegal drugs.

FACILITY CLOSINGS AND MARKET WITHDRAWALS
A national hospital chain called on ECA when it was closing a hospital in the Florida Panhandle and local residents were enraged. British Airways used the firm to calm the tensions of area civic leaders when it both started and stopped services in the Tampa Bay area. During the 13-year representation of BA in the Southeastern U.S. and Caribbean, ECA also handled the announcement to stop regular Concorde service to Miami.

LABOR RELATIONS AND GOVERNMENTAL SHUTDOWN
Working with a law firm, ECA carried the claims of the workers for the Panama Canal against the government for past wages as well as represented the administration and labor attorneys in a National Labor Relations Board employee vote. The firm has worked with pharmaceutical companies and a food distributor when the FDA stopped commercial operations.

ENVIRONMENTAL
When a large landowner was faced with environmentalists protesting that a 700-acre parcel of North Key Largo land contained four federally declared endangered species, ECA was the voice to the media. The firm also worked with counsel and the Galapagos on an oil spill. ECA was selected to be part of an international Maritime Crisis Response Team. The team, designed to provide immediate initial response to any maritime emergency, covered the Atlantic and Pacific Oceans, the Gulf Coast, the Great Lakes and the St. Lawrence Seaway.

SEXUAL HARASSMENT
An international law firm with a South Florida and Latin American presence had a partner with a sexual harassment claim by a clerical employee. In addition, a political dissident charged a local physician with rape.

MEDICAL EMERGENCIES
ECA worked closely with an area hospital that had a conflict with Fire-Rescue over the transporting of deceased patients to their emergency room. Two other area hospitals dealt with suicide; at one hospital a patient had committed suicide, and at the other it had been attempted.

Case Studies

► Crisis and Reputation Management for Tennis Champion Boris Becker
► L&J El Sembrador Foods


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