ECA has five decades of airline experience. Beginning in the 1960s, the firm represented Northeast Airlines, which was later purchased by Delta Air Lines. The firm has also worked with Lauda Air for the USA prior to its purchase by Austrian Air.
ECA represented British Airways for the southeastern United States and Caribbean, including seven gateways, for over a decade. The firm was responsible for maximizing public awareness through media stories and the creation of specific publicity events in various markets including Miami, Tampa, Orlando, Atlanta, Charlotte, San Juan and the Bahamas. On a very modest budget, the ECA team produced hundreds of thousands of dollars worth of press coverage for the airline.
The firm was also successful in targeting Hispanic media, who before ECA's media initiatives and media trips, had very little exposure to the airline. ECA also worked closely with British Airways' U.S. headquarters in New York as well as the regional sales and marketing staff to raise public awareness for the company.
Cessation of Miami Concorde service
Introduction of 777
Two Business Classes launched
Club World $800 million improvements campaign
$10 billion 3-year customer improvements launch
World Traveler launch
Food and entertainment focus
Visits by CEO Sir Colin Marshall and related local events
USA promotion for UK's BA Stores
Familiarization media trips for new Gatwick and Heathrow services
World's Greatest Offer
Follow-up World Offer specials
Concept for "Cuisine in the Clouds" a contest for Florida/Caribbean chefs
Media trips, especially targeted to the Hispanic media
BA's 75th Anniversary activities
Withdrawal of Tampa service
Reintroduction of Tampa service
Launch of airport lounges